Doing Business As...

“I read in a book once that a rose by any other name would smell as sweet, but I've never been able to believe it. I don't believe a rose WOULD be as nice if it was called a thistle or a skunk cabbage.” --L.M. Montgomery, Anne of Green Gables.Anne Shirley was obsessed with giving things their "true name." Barry's Pond is now forever The Lake of Shining Waters, the Avenue fondly remembered as The White Way of Delight. For herself she wished to be called Cordelia, not liking that she was simply Anne "with an E."With our own children, my husband and I labored over the choice of a name that would not only sound lovely but would hold deep meaning as well. Our son we named Elijah David. Elijah means "The Lord is my God" and David means "beloved" (and is also my husband's middle name as well). Our daughter's name is Arianna Victoria, which means "the Holy One is victorious."

Yesterday I started brainstorming names. No, I'm not pregnant! Since I will be indie publishing, then, in essence, I am my own publishing house. Said publishing house needs a name, no? Plus I have to register a DBA (doing business as) with the state and so need a name of said business.

Where to start? How about geographical location? I live in a desert so Desert Rose Publishing came to mind. Taken. Okay, what else? My daughter makes us watch the music video to "My Lighthouse" by Rend Collective about 3 times a day (she has good taste in music for an 11 month old!) so I had the song in my head. Lighthouse Press? Taken. I'm pushing my kids on the swings at the park during this brainstorm and a father beside me is pushing his daughter Cypress. One of my favorite trees is a Willow. Willow Grove. Sounds nice, right? Apparently someone else thought so too. Taken. There are some really random publishing house names out there people. Pink Unicorn, Blue Elephant, One Old Tree. Seriously know why Random House is called Random House now. Lol

Back to the drawing board. What is my mission and vision? I want to be a light in the world. Light. Radiant. Ohh! I like that! So, coming soon Sarah Monzon will be doing business as Radiant Publications.

What do you think? If you hate it tell me because I haven't filed my DBA yet and can go back to brainstorming!